The College Performance That’s More Important Than March Madness
This year, like every year, the NCAA’s March Madness showcased the largest, richest, and most sophisticated basketball franchises outside the NBA. Sixty-seven games across five weeks culminated in the University of Michigan’s historic second title. This competition’s national importance cannot be overstated; Rounds 1 and 2 had an average viewership in the 10–15 million range, […]