This guide provides step-by-step instructions for donors on how to target their giving, with profiles of successful gifts. American philanthropists long have been generous in their support of colleges and universities. But donors do not always find the results they envisioned for their generosity and good intentions. ACTA has responded by publishing The Intelligent Donor's Guide to College Giving. Find out how to ensure, in the words of philanthropist and investor Stephen Friess, "that philanthropic dollars are investments in the values of American and its future."
Much has happened in the world of college giving since the American Council of Trustees and Alumni first published this guide in 1998. There have been great philanthropic successes in the academic world, and there have also been some bumps in the road. It's clear that generous, directed giving remains critically important to the future of American higher education. Continue Reading >>
A few years ago, my family gave $1 million to a large state school in the West—a fine institution, worthy of support. We shook hands with the development folks, and handed over a check.